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It’s been nearly three decades since three long-haired brothers from Oklahoma bounced into global pop culture with the record-breaking hit MMMBop — and Hanson fever is hitting again, with Taylor Hanson’s turn on season 35 of Dancing With the Stars sending Millennials wild and revving up fresh love for the band’s back catalogue. In 1997, Isaac, now 45, Taylor, 43, and Zac Hanson, 40, were teenagers taking the world by storm. Fast-forward to today and the brothers sit on a combined net worth estimated at $US60m ($A90m+).
The siblings run an independent business empire while keeping a low profile in real estate. While many 90s pop stars rushed out to buy sprawling mansions in the Hollywood Hills or penthouses in Manhattan, the band took a different path and stayed in Oklahoma. Following their multi-platinum success, the family purchased a 120-acre compound in Mounds, Oklahoma.
The home was sold at auction in 2011 for an undisclosed price. The estate featured six bedrooms, a game room, and a resort-style pool with a cabana. It also included a custom recording studio converted from a three-car garage, where they recorded parts of their 2010 album Shout It Out.
Over the years, the family hosted private music retreats at the estate with guests including Weird Al Yankovic and Jason Mraz, before eventually auctioning off parts of the acreage. MORE: Truth behind A-lister’s 4-year disappearance Swift rejected over wall, $8m neighbour act Bruno Mars shocks on $60m debt claims at 40 Hanson sit on a combined net worth estimated at $US60m. Hanson's family home was sold at auction in 2011 for an undisclosed price.
Picture: TopTenRealEstateDeals Instead of acquiring trophy homes, the trio poured a substantial chunk of their fortune into real estate that doubled as business infrastructure. In 2003, they bought commercial property in downtown Tulsa to establish 3CG Studio. The headquarters serves as the operational base for 3CG Records, their independent record label, creative studio, and merchandise hub.
Today, all three brothers own private residences tucked away in Tulsa, keeping their households rooted in their hometown while travelling for global tours. The specific residential addresses are closely guarded to preserve family privacy for their combined total of 15 children. Taylor lives in Tulsa with his wife, Natalie, and their seven children, where he is heavily involved in local community initiatives and founded the non-profit Food On The Move.
Taylor is competing in Season 35 of Dancing With the Stars alongside professional dancer Britt Stewart. Photo credit: Andrew Eccles/Disney He’s also back in the spotlight in a big way, competing on season 35 of Dancing With the Stars alongside professional dancer Britt Stewart – a move that has sparked a major wave of 90s nostalgia and online excitement among millennial fans. Supporters who grew up listening to MMMBop and Hanson’s breakout album Middle of Nowhere have flooded TikTok, Instagram and Facebook to cheer him on, with fan frenzy reportedly reaching such a level during the premiere that outages hit the official voting and ABC website, prompting devoted “Fansons” to jokingly claim they had crashed the servers with a flood of votes.
Taylor Hanson knew EXACTLY what happened in the first week of Dancing With The Stars when the website crashed – and the Hanson fandom knew too. Isaac, meanwhile, resides in the area with his wife, Nicole, and their three children, focusing on the business operations of 3CG Records. Zac maintains his family home in Tulsa with his wife, Kate, and their five children.
Isaac, Taylor and Zac bounced into global pop culture with the record-breaking hit MMMBop. The siblings run an independent business empire while keeping a low profile in real estate. Outside music, Zac runs a family gaming channel and was ordained as a deacon in the Eastern Orthodox Church in 2023.
Unlike child stars who lost fortunes to bad management deals, Hanson took control of their fortune in 2003 by walking away from their major record label. By owning their master recordings, controlling publishing rights, and running their own global touring operation, they cut out middleman fees. The group has released 11 studio albums and continues to sell out international runs across Australia, North America, and Europe.
In 2013, they expanded into the beverage industry by launching Hanson Brothers Beer. Leaning into the irony of their breakout hit, their flagship brew is an award-winning pale ale named MMMHops. They also co-founded The Hop Jam, an annual craft beer and music festival in Tulsa drawing tens of thousands of visitors.
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Source: realestate.com.au
